AMAZING experience design. Talk about a display with “grab,” note the full-body double-take from passers-by.  

via Design*Sponge: “I’ve always been intrigued by the idea of window displays so I was excited to see this project from Marcus Wallander at Hyper Island in Stockholm. They created this interactive window display for a street-wear clothing brand called WeSC. The idea was to have the brand and clothing interact with people as they walk past. All I can say is man I wish I could have walked by these displays. They reverse when you walk in reverse. One word: awesome. Click here for more information on the project. xo, grace”